Asking HCPs to create an account should be as straightforward as a prescription direction. It should be a clear call to action: "Create free account." There's no room for ambiguity or fancy footwork here.
Creating a product is often like solving a complex jigsaw puzzle — each piece has its unique role and importance. But what happens when you're designing a novel product without pre-defined APIs or a data dictionary? You're essentially dealing with a puzzle without set pieces or a reference image. As a Lead Product Designer, this is akin to navigating a labyrinth in the dark.
In today's digital landscape, in-app advertising offers a unique channel to connect with users. However, writing in-app advertising copy presents its own set of challenges. How do you grab attention within a confined space? How do you compel users to take action without interrupting their app experience?
High velocity product teams can not exist without alignment of and incorporating the AARRR funnel into their product design approach. There are always an array of problems to solve, multiple features to implement, and unending user needs to meet.
Asking the right questions during user testing can drastically alter the trajectory of your product design process. Switching from traditional rating scales to experience-based questions can transform the quality of feedback you receive. In specialized fields like digital health, where the goal is often to make healthcare providers focus less on administrative tasks and more on patient care, the importance of effective user testing cannot be overstated.
In the journey of building a digital product, excitement and anticipation often pervade the atmosphere. "What if it goes viral?" is the whispered dream of every product designer and entrepreneur. But in this heady mix of aspiration and anticipation, it's essential to realize that not all features are created equal—especially the notorious "Share" or "Invite Your Friends" function.
Misunderstanding "user story" disrupts team collaboration. It's a dynamic, validated guide for all—from devs to marketers. Not just use cases, but intent-driven narratives that evolve, focus on single personas, and transform into testable hypotheses.
In product design, especially in healthcare, I believe the term "ideas" is more a liability than an asset during the ideation phase. While ideas create a buzz, they're often abstract, unactionable, and untested, merely capturing a fleeting spark of inspiration.
